WISSOTA Race Fan Characteristics
GENDER
Female 20.96%
Male 78.17%
AVERAGE AGE
Under 18 14.41%
19-25 28.82%
26-35 28.38%
36-45 19.21%
46 & Over 9.17%
EDUCATION
Non High School Grad 9.61%
High School Grad 21.83%
Some Vocational 17.90%
Some College 23.14%
College Grad 26.20%
AVERAGE INCOME
Less Than $15,000 16.59%
$15,000-25,000 16.16%
$25,000-35,000 19.65%
$35,000-45,000 15.72%
$45,000 Or Above 27.07%
OCCUPATION CATEGORY
Blue Collar / Labor 28.82%
Business Owner 8.73%
Computer Related 10.48%
Management 10.04%
Mech./Elect./Vocational 13.97%
Professional (Med / Law) 7.86%
Retail Service 1.75%
Sales 10.48%
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RACE FAN DURATION
Less Than 1 Year 1.31%
1-3 Years 5.68%
3-5 Years 13.97%
More Than 5 Years 75.55%
FAN CATEGORY
Moderate Race Fan 12.23%
Hard Core Race Fan 49.34%
Serious Race Fan 38.43%
EVENTS ATTENDED PER YEAR
Less Than 5 2.18%
5-10 Events 7.86%
10-20 Events 11.35%
Almost Every Week 78.60%
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WISSOTA Race Fans Views On Sponsorship
WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.
I support companies who sponsor race teams and try and choose their products or services whenever possible.
Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%
I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.
Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%
I believe that sponsorship of race teams is important and necessary to the continuation of the sport.
Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%
I think motorsports has become too commercial and that sponsorship interferes with good racing.
Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%
I often find out about local businesses because of sponsorship or sponsorship promotions at the track.
Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%
I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.
Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%
I would consider buying products at the track offered by companies who are sponsors.
Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%
I believe local companies have an obligation to support racers in their community.
Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%
I believe large companies should support local programs more than what they are currently doing.
Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%
I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.
Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%
Do you think the average race team does a good job promoting their sponsors?
They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don't do a good job 4.37%
Source: WISSOTA Demographic Survey By High Performance Marketing, Inc.
© Copyright WISSOTA Promoters Association, Inc. All Rights Reserved.
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