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Deatherage Racing Opticians eyes new WISSOTA Partnership

Deatherage Racing Opticians, based in Wichita Falls, Texas, is a leading name in the optical industry and is the newest sponsor and supporter of WISSOTA Auto Racing as the 2025 racing season approaches. WISSOTA is proud to announce this new partnership with Deatherage Racing Opticians, allowing Deatherage to expand into WISSOTA-country and grow his brand, while offering the best in optical opportunities for WISSOTA patrons.

Deatherage Racing Opticians is set to bring their unmatched expertise in prescription eyewear to racers and fans across WISSOTA-country, offering tailored solutions that meet the unique demands of drivers and fans alike. This partnership is poised to elevate the performance and safety of WISSOTA racers, ensuring they have the clear vision needed to compete at the highest level and to reach victory lane.

Both Deatherage Racing Opticians and WISSOTA are excited about the possibilities this partnership hold. Owner Greg Deatherage said, “With over twenty years of experience in dirt track racing, collaborating with the top drivers in the World of Outlaw, High Limit Series, USMTS and Lucas Oil Series, we are thrilled to expand our expertise to the WISSOTA Auto Racing community. We are eager to leverage our industry knowledge to help our WISSOTA friends achieve their goals and reach the winner’s circle.”

Deatherage went on to say ‘one of the all-time WISSOTA greats Pat Doar has been buying from us for several years and when he asked if I’d like to be involved with WISSOTA, I thought being from the South, it would be a good way to get my name out in the North.’

When asked about his relationship with Deatherage Racing Opticians, Doar said ‘if you can’t find victory lane – get yourself some Deatherage glasses. They are so good, I can see what the guy in front of me is gonna do before he knows!’
Deatherage Racing Opticians has been a trusted provider of high-quality eyewear for more than three decades, known for its commitment to precision, style and customer satisfaction. With a strong presence in the motorsports community, Deatherage Racing Opticians is dedicated to supporting racers with the best in optical technology and service.

Deatherage Racing Opticians will be providing random drawing certificates at the WISSOTA 100 for the daily drivers meetings as well as offering certificates for the National Banquet for the top 10 in each class plus will offer certificates to the top three finishers in the final Late Model Challenge Series point standings as well as offering several other certificates and contingency awards throughout the season.

For more about Deatherage Racing Opticians: www.deatherageopticians.com

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