Deatherage Racing Opticians eyes new WISSOTA Partn...
Raceceiver Renews support of WISSOTA 100
Speedway Motors Returns as WISSOTA 100 Title Spons...
Deatherage Racing Opticians eyes new WISSOTA Partn...

Deatherage Racing Opticians eyes new WISSOTA Partn...

3/2/2025 -
Deatherage Racing Opticians, based in Wichita Falls, Texas, is a leading name in the optical industry and is the newest sponsor and supporter of WISSO
Raceceiver Renews support of WISSOTA 100

Raceceiver Renews support of WISSOTA 100

2/28/2025 -
WISSOTA is excited to announce that every Midwest Modified competitor at this year’s Speedway Motors WISSOTA 100 will be given a new LITEceiver to use
Speedway Motors Returns as WISSOTA 100 Title Spons...

Speedway Motors Returns as WISSOTA 100 Title Spons...

2/26/2025 -
The WISSOTA Promoter’s Association is proud to announce that Speedway Motors will return as the title sponsor of the 2025 WISSOTA 100, which will be o

Latest News

Deatherage Racing Opticians eyes new WISSOTA Partnership

Deatherage Racing Opticians eyes new WISSOTA Partnership

3/2/2025
Deatherage Racing Opticians, based in Wichita Falls, Texas, is a leading name in the optical industry and is the newest sponsor and supporter of WISSOTA Auto Racing as the 2025 racing season approaches. WISSOTA is proud to announce this new partnership with Deatherage...more
Raceceiver Renews support of WISSOTA 100

Raceceiver Renews support of WISSOTA 100

2/28/2025
WISSOTA is excited to announce that every Midwest Modified competitor at this year’s Speedway Motors WISSOTA 100 will be given a new LITEceiver to use throughout the weekend and to keep as the LITEceiver units become more popular throughout the nation. In 2024, Raceceiver...more
Speedway Motors Returns as WISSOTA 100 Title Sponsor; Adds Sponso

Speedway Motors Returns as WISSOTA 100 Title Sponsor; Adds Sponso...

2/26/2025
The WISSOTA Promoter’s Association is proud to announce that Speedway Motors will return as the title sponsor of the 2025 WISSOTA 100, which will be once again held at the I-94 emr Speedway in Fergus Falls, Minnesota on September 9th-13th. Speedway Motors has been the...more

Quick Info

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Click the logo for the Schedule

Marketing Opportunities

Become a Partner with WISSOTA

Marketing In The Racing Industry Provides The Most Reliable Return In All Of Sports Marketing. Racers and Race Fans Are Intensely Loyal To Those Who Support Their Sport – More So Than Fans And Competitors In Any Other Sport. Leverage That Fan Loyalty To Increase Awareness And Sales For Your Company Or Brand.

WISSOTA, One Of The Top Race Sanctioning Bodies In The U.S., Has The Audience You Want To Reach, Whether It’s Racers, Fans Or Both!

Nearly 3,000 Competitors Circle WISSOTA Member Dirt Tracks Each Racing Season, And Attendance At The Approximately 750 Events Run Under The WISSOTA Banner Each Season Is Expected To Be Nearly 1.5 Million.

Your Company Can Benefit From WISSOTA Racing’s Captivated Audience When You Become A WISSOTA Marketing Partner.

With Your Goals In Mind, WISSOTA Can Assist You In Preparing A Marketing Program To Tap Into The Diverse And Loyal Drivers, Crews And Fans That Flock To WISSOTA Race Tracks Across The Upper Midwest.

The Race Track Owners, Promoters & Managers Of WISSOTA Invite You To Take Advantage Of The Success And Stability They Have Created Since 1981 With A Marketing Program.

Your Marketing Partnership With WISSOTA Will Increase Awareness Of Your Company And Brand, Build Consumer Loyalty, And Help You Increase Sales.

If You Represent A Legitimate Business That Would Like To Request A Marketing Package

Contact our Partner Team!

We have a dedicated team responsible for ensuring our partners feel value and return on investment. Please reach out to discuss with our team!

Mike Jordet 

Partners Sales

mike@wissota.org

 

Mike Lacy 

Partners Manager 

mikelacy@wissota.org

 

Mary Patnode 

Partners Fulfillment

partners@wissota.org

2024 Partnership Packages