WISSOTA Welcomes Mike Lacy to Lead Sponsorship Sal...
2024 Wissota Expo & Swap Meet
2024 Challenge Series Recap; Searing Stands Tall a...
WISSOTA Welcomes Mike Lacy to Lead Sponsorship Sal...

WISSOTA Welcomes Mike Lacy to Lead Sponsorship Sal...

9/30/2024 -
WISSOTA Auto Racing leadership is excited to welcome Mike Lacy to the team effective immediately to lead sponsorship acquisitions and fulfillment head
2024 Wissota Expo & Swap Meet

2024 Wissota Expo & Swap Meet

10/15/2024 -
This years WISSOTA EXPO/ SWAP MEET will be Friday November 8, 2024 from 12:00 pm to 7:00 pm & Saturday November 9, 2024 from 10:00 am to 3:30 pm. Ther
2024 Challenge Series Recap; Searing Stands Tall a...

2024 Challenge Series Recap; Searing Stands Tall a...

9/17/2024 -
The 2024 edition of the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star wrapped u

Latest News

2024 Wissota Expo & Swap Meet

2024 Wissota Expo & Swap Meet

10/15/2024
This years WISSOTA EXPO/ SWAP MEET will be Friday November 8, 2024 from 12:00 pm to 7:00 pm & Saturday November 9, 2024 from 10:00 am to 3:30 pm. There will be NO CHARGE for vendors in 2024. DRIVERS you asked and we listened This year we are hosting a swap meet at our...more
WISSOTA Welcomes Mike Lacy to Lead Sponsorship Sales & Fulfilment

WISSOTA Welcomes Mike Lacy to Lead Sponsorship Sales & Fulfilment

9/30/2024
WISSOTA Auto Racing leadership is excited to welcome Mike Lacy to the team effective immediately to lead sponsorship acquisitions and fulfillment heading into the 2025 racing season. Mike will work closely with WISSOTA board member Mike Jordet in soliciting and securing...more
2024 Challenge Series Recap; Searing Stands Tall as Champ

2024 Challenge Series Recap; Searing Stands Tall as Champ

9/17/2024
The 2024 edition of the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star wrapped up this past Wednesday at the Speedway Motors WISSOTA 100 with Shane Sabraski winning the finale and securing the GTX Rookie...more

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Structural Buildings Challenge Series
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Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%