New Day, Same Result. Peterson Powers to Fiesta Ci...
NAPA Auto Parts now Official Parts Store of WISSOT...
Western Minnesota; Eastern South Dakota Weekend Up...
New Day, Same Result. Peterson Powers to Fiesta Ci...

New Day, Same Result. Peterson Powers to Fiesta Ci...

6/9/2024 -
For Immediate Release – June 8th, 2024 The more things change, the more things stay the same for the 2024 Structural Buildings WISSOTA Late Model Chal
NAPA Auto Parts now Official Parts Store of WISSOT...

NAPA Auto Parts now Official Parts Store of WISSOT...

5/13/2024 -
The WISSOTA Board of Directors Announces Major Sponsorship with NAPA Auto Parts. St. Cloud, MN: WISSOTA Auto Racing has partnered with Napa Auto Parts
Western Minnesota; Eastern South Dakota Weekend Up...

Western Minnesota; Eastern South Dakota Weekend Up...

6/4/2024 -
The 26th season of the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star kicked off

Latest News

Wild Child Holds Off Provinzino For Emotional Casino Speedway Vic

Wild Child Holds Off Provinzino For Emotional Casino Speedway Vic...

6/10/2024
For Immediate Release – June 9th, 2024 The 2024 season for the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star wrapped up night #4 of the four-night Western Minnesota-Eastern South Dakota swing on Sunday,...more
New Day, Same Result. Peterson Powers to Fiesta City Series Victo

New Day, Same Result. Peterson Powers to Fiesta City Series Victo...

6/9/2024
For Immediate Release – June 8th, 2024 The more things change, the more things stay the same for the 2024 Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star as Tyler Peterson bested Cole Searing and Matt...more
Madness In Monte; TPO Tops Searing After Wild Last Lap Winning Pa

Madness In Monte; TPO Tops Searing After Wild Last Lap Winning Pa...

6/8/2024
For Immediate Release – June 7th, 2024 The 2024 season for the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star rolled into the second of a four-night Western Minnesota-Eastern South Dakota swing on...more

Quick Info

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Structural Buildings Challenge Series
Click the logo for the Schedule

Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%