WISSOTA Welcomes New Marketing Partners
WISSOTA Welcomes Returning Sponsors
Driver Spotlight- Alan Adams
WISSOTA Welcomes New Marketing Partners

WISSOTA Welcomes New Marketing Partners

5/1/2026 -
WISSOTA Auto Racing would like to give a big welcome to our newest marketing partners joining the WISSOTA family for the upcoming 2026 racing season w
WISSOTA Welcomes Returning Sponsors

WISSOTA Welcomes Returning Sponsors

4/29/2026 -
The WISSOTA Promoter’s Association would like to welcome back our fantastic group of returning sponsors and supporters for the upcoming 2026 racing se
Driver Spotlight- Alan Adams

Driver Spotlight- Alan Adams

3/17/2026 -
With thousands of drivers competing across WISSOTA each season, every driver has a story worth telling. The WISSOTA Driver Spotlight series gives fans

Latest News

WISSOTA Welcomes New Marketing Partners

WISSOTA Welcomes New Marketing Partners

5/1/2026
WISSOTA Auto Racing would like to give a big welcome to our newest marketing partners joining the WISSOTA family for the upcoming 2026 racing season whose collaboration marks an important step forward in expanding our reach and enhancing our impact for our member tracks...more
WISSOTA Welcomes Returning Sponsors

WISSOTA Welcomes Returning Sponsors

4/29/2026
The WISSOTA Promoter’s Association would like to welcome back our fantastic group of returning sponsors and supporters for the upcoming 2026 racing season. Our mission is to benefit our member tracks by enhancing safe, profitable, and successful dirt track racing through...more
Driver Spotlight- Alan Adams

Driver Spotlight- Alan Adams

3/17/2026
With thousands of drivers competing across WISSOTA each season, every driver has a story worth telling. The WISSOTA Driver Spotlight series gives fans a closer look at the people behind the helmets—offering insight into their racing programs, backgrounds, and...more

Quick Info

Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%