WISSOTA Auto Racing and Partnership Manager Mike L...
Deatherage Racing Opticians eyes new WISSOTA Partn...
Raceceiver Renews support of WISSOTA 100
WISSOTA Auto Racing and Partnership Manager Mike L...

WISSOTA Auto Racing and Partnership Manager Mike L...

4/1/2025 -
Effective immediately, Mike Lacy will move away from his position as WISSOTA’s Partnership Manager. Lacy has worked for WISSOTA since last fall and he
Deatherage Racing Opticians eyes new WISSOTA Partn...

Deatherage Racing Opticians eyes new WISSOTA Partn...

3/2/2025 -
Deatherage Racing Opticians, based in Wichita Falls, Texas, is a leading name in the optical industry and is the newest sponsor and supporter of WISSO
Raceceiver Renews support of WISSOTA 100

Raceceiver Renews support of WISSOTA 100

2/28/2025 -
WISSOTA is excited to announce that every Midwest Modified competitor at this year’s Speedway Motors WISSOTA 100 will be given a new LITEceiver to use

Latest News

WISSOTA Auto Racing and Partnership Manager Mike Lacy Part Ways

WISSOTA Auto Racing and Partnership Manager Mike Lacy Part Ways

4/1/2025
Effective immediately, Mike Lacy will move away from his position as WISSOTA’s Partnership Manager. Lacy has worked for WISSOTA since last fall and he, along with the leadership of WISSOTA, have mutually agreed to part ways. The WISSOTA Board of Directors and staff would...more
Deatherage Racing Opticians eyes new WISSOTA Partnership

Deatherage Racing Opticians eyes new WISSOTA Partnership

3/2/2025
Deatherage Racing Opticians, based in Wichita Falls, Texas, is a leading name in the optical industry and is the newest sponsor and supporter of WISSOTA Auto Racing as the 2025 racing season approaches. WISSOTA is proud to announce this new partnership with Deatherage...more
Raceceiver Renews support of WISSOTA 100

Raceceiver Renews support of WISSOTA 100

2/28/2025
WISSOTA is excited to announce that every Midwest Modified competitor at this year’s Speedway Motors WISSOTA 100 will be given a new LITEceiver to use throughout the weekend and to keep as the LITEceiver units become more popular throughout the nation. In 2024, Raceceiver...more

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Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%