3rd Annual MPH Invitational Hosted at Granite City...
WISSOTA Racer Kennedy Swan Earns Hoosier Hero Hono...
Structural Buildings Returns as Challenge Series T...
3rd Annual MPH Invitational Hosted at Granite City...

3rd Annual MPH Invitational Hosted at Granite City...

1/3/2025 -
WISSOTA’s newest post season special event, the MPH Invitational has seen a venue change for the upcoming 2025 season and will be hosted at the Granit
WISSOTA Racer Kennedy Swan Earns Hoosier Hero Hono...

WISSOTA Racer Kennedy Swan Earns Hoosier Hero Hono...

12/20/2024 -
During the third year of the program, Hoosier Racing Tire has named Kennedy Swan a Hoosier Hero for the upcoming 2025 racing season. Chippewa Falls, W
Structural Buildings Returns as Challenge Series T...

Structural Buildings Returns as Challenge Series T...

11/29/2024 -
The Structural Buildings WISSOTA Late Model Challenge Series will remain the Structural Buildings WISSOTA Late Model Challenge Series through at least

Latest News

3rd Annual MPH Invitational Hosted at Granite City Motor Park

3rd Annual MPH Invitational Hosted at Granite City Motor Park

1/3/2025
WISSOTA’s newest post season special event, the MPH Invitational has seen a venue change for the upcoming 2025 season and will be hosted at the Granite City Motor Park just outside of St. Cloud, Minnesota in Sauk Rapids. The event will also see a slight date shift with...more
WISSOTA Racer Kennedy Swan Earns Hoosier Hero Honors For 2025

WISSOTA Racer Kennedy Swan Earns Hoosier Hero Honors For 2025

12/20/2024
During the third year of the program, Hoosier Racing Tire has named Kennedy Swan a Hoosier Hero for the upcoming 2025 racing season. Chippewa Falls, Wisconsin’s Kennedy Swan, age 17, started her racing career in Go Karts back in 2013, competed in Karts from 2013 through...more
Structural Buildings Returns as Challenge Series Title Sponsor

Structural Buildings Returns as Challenge Series Title Sponsor

11/29/2024
The Structural Buildings WISSOTA Late Model Challenge Series will remain the Structural Buildings WISSOTA Late Model Challenge Series through at least the 2027 season, as Structural Buildings has signed a new three-year contract with WISSOTA to continue as the headliner of...more

Quick Info

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Structural Buildings Challenge Series
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Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%