WISSOTA and Never Alone Partner Again for 50/50 Ra...
Searing stomps field for Granite City Motor Park w...
Provinzino Prevails: Inherits Lead & Rolls on to V...
WISSOTA and Never Alone Partner Again for 50/50 Ra...

WISSOTA and Never Alone Partner Again for 50/50 Ra...

6/24/2025 -
WISSOTA Auto Racing is thrilled to announce the return of its partnership with Never Alone, Inc. for the 50/50 raffle at this year’s Speedway Motors W
Searing stomps field for Granite City Motor Park w...

Searing stomps field for Granite City Motor Park w...

5/12/2025 -
The Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star wrapped up its opening three-
Provinzino Prevails: Inherits Lead & Rolls on to V...

Provinzino Prevails: Inherits Lead & Rolls on to V...

5/11/2025 -
The Viking Speedway played host to the Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western

Latest News

WISSOTA and Never Alone Partner Again for 50/50 Raffle at 2025 WI

WISSOTA and Never Alone Partner Again for 50/50 Raffle at 2025 WI...

6/24/2025
WISSOTA Auto Racing is thrilled to announce the return of its partnership with Never Alone, Inc. for the 50/50 raffle at this year’s Speedway Motors WISSOTA 100. Building on the success of last year’s collaboration of raising nearly $32,000, the two organizations are once...more
Structural Buildings WISSOTA Late Model Challenge Series Champion

Structural Buildings WISSOTA Late Model Challenge Series Champion...

5/15/2025
The 2025 Structural Buildings WISSOTA Late Model Challenge Series Champion will not only receive the largest point fund check in series history but will also receive a $2,500 sponsorship deal to go towards their team's expenses during the 2026 season courtesy of Chad...more
Searing stomps field for Granite City Motor Park win

Searing stomps field for Granite City Motor Park win

5/12/2025
The Structural Buildings WISSOTA Late Model Challenge Series powered by Momentum Truck Group, Freightliner, Western Star wrapped up its opening three-night weekend at the Granite City Motor Park in Sauk Rapids, MN on Sunday night, seeing Huron, South Dakota’s Cole Searing...more

Quick Info

Racer and Fan Demographics

WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don’t do a good job 4.37%